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Working of NLP to Improve Copywriting in AI Paraphrasing Tool

Working of NLP to Improve Copywriting in AI Paraphrasing Tool

Natural language processing, or NLP for short, has been extremely good for creating tools that can manipulate text. Here’s a little history lesson for you. Computers are not capable of reading human languages. They can only understand two states: 1 and 0, or on and off. 

Now, programming has quite far due to artificial intelligence techniques. Now computers are capable of reading human languages. This is due to NLP. This opened up the world to a host of text manipulation tools such as paraphrasing. Today, we are going to tell you how NLP works in AI paraphrasing tools.

If you are a budding developer, or just someone interested in knowing behind-the-scenes happenings, this is the article for you.

How Does NLP Work in a Paraphrasing Tool?

Preprocessing

Therefore, NLP has a couple of steps. There is no magic going on that allows computers to understand what language is. No, there is a step-by-step process with many steps that happen at the end of which computers understand language. 

We won’t go over everything as that requires a book, but we will tell you enough so that you can do more in-depth research on your own. So, here is how it works.

At this stage, we can say that the syntax breakdown is complete. So, the system moves on to the next step, where it deals with semantics.

Gleaning Semantics

Also known as semantic analysis, this is where machine learning comes in. Normally, semantic analysis is just impossible for computers because of the complexities of human language. It is difficult for computers to understand that a word could have multiple meanings and which meaning to use depends on the context. This had been a huge roadblock for NLP for quite a long time.

Enter machine learning. It enabled computers to do away with understanding, and instead just taught them to recognize natural language patterns. They could glean the context of a sentence by recognizing certain patterns. This is known as word sense disambiguation (WSD) and is one of the steps in semantic analysis.

Here are some of the other things that happen in semantic analysis.

Therefore, this is what is happening behind the scenes in an AI paraphrasing tool before it even paraphrases the text to improve its clarity. In the next heading, we will discuss how all of the information gained from NLP is used to paraphrase the text.

Using Paraphrasing Techniques 

After text preprocessing and semantic analysis, NLP-based paraphrasing tools can create a “semantic representation” of the text. This representation is not tied to the syntax of the original text. 

What this means is that the paraphrasing tool is free to use any combination of words and phrases to portray the semantic representation. This is where paraphrasing techniques come into play. 

Depending on the algorithm used to create the paraphrase, the paraphrasing tool may employ one or more of the following techniques.

A paraphrasing tool is not limited to using these techniques one by one. It can also use a combination of these techniques for more comprehensive paraphrasing. This is only possible due to NLP, and it has found widespread use in copywriting due to such stellar results.

Conclusion

That was the working of NLP in a paraphrasing tool. In the entire process, we saw that paraphrasing tools are now capable of understanding context, tone, and relationships between entities in a text. This helps them to paraphrase more effectively, therefore improving their copywriting abilities. The best thing about all of this is that most tools like these are available in freemium models. That means that anybody can try them out.

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